|Even the most experienced users of the web come across difficult web sites from time to time. Navigating the web can quite literally be a maze. Check out this mouse maze to experience the frustration that comes from inconsistent navigation. Navigation schemes differ from site to site, and even some times within the same site! Why do we encounter sites such as those? Quite simply because the people who create them probably never knew much about web usability. Now, I’m not trying to knock anyone’s website but let’s face it, not every site on the web is usable.
Tips for increasing web usability….
The following tips come from (http://www.humanfactors.com/downloads/10tips.asp)
- Motivate users – you need to draw in your users to your site
- Define user task flow – your site design needs to match what the users expect
- Architecture – it’s 80% of usability. Navigation needs to be intuitive and obvious to the user. Remember – if they can’t find it in 3 clicks, they’re gone.
- Affordance means obvious – leave no doubt as to what you mean with everything in your design
- Replicate – learn from others and use the resources available to you
- Usability test along the way – test early and test often to avoid headaches later in the process
- Know user tolerances – Users are impatient. Design for a 2-10 second maximum download. Reuse header graphics so they can load from cache. Avoid excessive scrolling.
- Multimedia – be discriminating – animation can be great for drawing attention but don’t overdo it
- Use a stats package – monitor traffic through your site. Which pages pique user interest? Which pages make users leave? Adjust your site accordingly.
As you can see there is a lot that goes into designing a usable web site. What may be usable to you, may not be usable to someone else. I know from experience that what I find to be usable is many times not usable to others. I have a tendency to look at web sites from the perspective of the developer of the site and I have to make a conscious effort to place myself in the role of a user of the site I am building. This is not an easy task to accomplish so I rely on the opinions of others to make sure I am on the right track with a site design. Hopefully these tips can help you create a more usable site.