Hulu vs. Television Industry

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It seems today that more and more the web is becoming an integral part of our daily lives. Hulu is one example of how this is happening. In short Hulu is an online video service. From their website you can watch TV shows, movies and clips.

What does this mean for the television industry?
An article posted July 16, 2009 on pressthebuttons.com sheds some light on this from an interesting standpoint. This article discusses the recent change which prevents people from using the PS3 web browser to use Hulu. Until recently anyone who had a PS3 could use the web browser to watch video on Hulu on the television through their console. However the networks who have content on Hulu did not like people viewing content this way. One interesting point the article brings up is that even though you one can no longer watch their TV shows on their television using a PS3, one could still connect a computer directly to their TV and watch content on Hulu that way. So by blocking content through the PS3 networks with content haven’t really done much to control how content is viewed.

Just how big of a threat is Hulu?
Hulu and other web sites like it have a potential to pose a great threat to the television industry.
An article found here gives a visual comparison of hulu to paid TV viewership. To give some numbers, the number of viewers in the month of July was:

Hulu: 38 million
Time Warner: 34 million
DirecTV: 47 million
Comcast: 62 million

Could the Internet really replace TV?
Some people just don’t see the trend in video broadcasting going very far. A few years ago I might not have seen much in that thought either but today it doesn’t seem out of the realm of possibility. Speaking from a personal standpoint, I have used Hulu on many occasions. I no longer bother with trying to remember to record TV shows that I watch since I know that I can watch them all shortly after being aired if I miss them. Recently, I watched Dr. Horrible’s Sing-along Blog. This show helps to explain how online video broadcasting is making its mark. Dr. Horrible’s Sing-along Blog won an Emmy and was never shown on TV!

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One response to “Hulu vs. Television Industry

  • andy

    >One aspect of a comprehensive search engine optimization implementation is the use of optimized video content. Google having come up with new algorithms alongwith universal search features, now one will do best to optimize not only the said website but also all available digital assets, such as videos. Additionally one can, for example, embed on one’s site the videos placed on You Tube. (Google seems to give them most relevance!)

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